The original iOS version of Apple Music received mixed reviews, with criticism directed towards a user interface deemed "not intuitive".
The company is actively investing heavily in the production and purchasing of video content, both in terms of music videos and concert footage that support music releases, as well as web series and feature films. Executive Jimmy Iovine has stated that the intention for the service is to become a "cultural platform", and Apple reportedly wants the service to be a "one-stop shop for pop culture". Originally strictly a music service, Apple Music began expanding into video in 2016. New subscribers get a one-month free or six months free trial with the purchase of select products before the service requires a monthly subscription. The service was announced on June 8, 2015, and launched on June 30, 2015. The service also includes the Internet radio stations Apple Music 1, Apple Music Hits, and Apple Music Country, which broadcast live to over 200 countries 24 hours a day. Users select music to stream to their device on-demand, or they can listen to existing playlists. Apple Music is a music, audio and video streaming service developed by Apple Inc.
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